We're building the operating system for African SMEs.
Most business software is built for companies in the US or Europe. African shop owners get whatever's left over — overpriced, over-complicated, and built without understanding how business actually works here.
We started Salinker to fix that. One app, built from scratch for African merchants, priced for African markets.
500+
Businesses using Salinker
3
Countries — ZW, ZM, SA
$1.2M+
GMV processed
2024
Founded
How we operate
The principles that guide every decision we make.
Built for Africa
Every decision is made with the African SME in mind — mobile-first, low-bandwidth, simple to use, priced fairly.
Speed over perfection
We ship fast, listen to real shop owners, and improve constantly. We would rather get you 80% of the way today than 100% in two years.
Merchants first
We only win when our merchants win. Every feature is justified by asking: does this help a shop owner make more money or save time?
The team
We are African, we have run businesses here, and we understand the problems we are solving.
Farai Mutasa
Co-founder & CEO
Previously ran a distribution business in Harare. Saw the gap in tooling for African SMEs firsthand.
Zainab Phiri
Co-founder & CTO
Software engineer with 8 years of experience building fintech and commerce products across sub-Saharan Africa.
Tendai Khumalo
Head of Growth
Former sales lead at a Zimbabwean FMCG company. Has personally on-boarded 100+ merchants in the first year.